{"id":16918,"date":"2025-11-25T10:26:40","date_gmt":"2025-11-25T09:26:40","guid":{"rendered":"https:\/\/www.activeants.com\/news\/building-brand-loyalty-that-lasts-beyond-the-black-friday-boom\/"},"modified":"2025-11-25T10:29:33","modified_gmt":"2025-11-25T09:29:33","slug":"markenloyalitat-aufbauen-die-uber-den-black-friday-boom-hinaus-bestand-hat","status":"publish","type":"post","link":"https:\/\/www.activeants.com\/de\/blogs\/markenloyalitat-aufbauen-die-uber-den-black-friday-boom-hinaus-bestand-hat\/","title":{"rendered":"Markenloyalit\u00e4t aufbauen, die \u00fcber den Black-Friday-Boom hinaus Bestand hat"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Black Friday zeichnet sich f\u00fcr britische E-Commerce-Marken als starkes Event ab. Laut Barclays haben 26 % der Shopper Geld f\u00fcr Black Friday und Weihnachtseink\u00e4ufe zur\u00fcckgelegt, w\u00e4hrend Erkenntnisse von Omnisend darauf hindeuten, dass Verbraucher w\u00e4hrend des Black-Friday-Zeitraums rund 14 Milliarden Pfund ausgeben k\u00f6nnten. Das sind 4 Milliarden Pfund mehr als im Vorjahr und eine gro\u00dfe Chance f\u00fcr Marken in ganz Gro\u00dfbritannien.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday zeichnet sich f\u00fcr britische E-Commerce-Marken als starkes Event ab. Laut Barclays haben 26 % der Shopper Geld f\u00fcr Black Friday und Weihnachtseink\u00e4ufe zur\u00fcckgelegt, w\u00e4hrend Erkenntnisse von Omnisend darauf hindeuten, dass Verbraucher w\u00e4hrend des Black-Friday-Zeitraums rund 14 Milliarden Pfund ausgeben k\u00f6nnten. Das sind 4 Milliarden Pfund mehr als im Vorjahr und eine gro\u00dfe Chance [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16899,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-16918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Markenloyalit\u00e4t aufbauen, die \u00fcber den Black-Friday-Boom hinaus Bestand hat | Active Ants<\/title>\n<meta name=\"description\" content=\"Black Friday zeichnet sich f\u00fcr britische E-Commerce-Marken als starkes Event ab. Laut Barclays haben 26 % der Shopper Geld f\u00fcr Black Friday und Weihnachtseink\u00e4ufe zur\u00fcckgelegt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.activeants.com\/de\/blogs\/markenloyalitat-aufbauen-die-uber-den-black-friday-boom-hinaus-bestand-hat\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markenloyalit\u00e4t aufbauen, die \u00fcber den Black-Friday-Boom hinaus Bestand hat | Active Ants\" \/>\n<meta property=\"og:description\" content=\"Black Friday zeichnet sich f\u00fcr britische E-Commerce-Marken als starkes Event ab. Laut Barclays haben 26 % der Shopper Geld f\u00fcr Black Friday und Weihnachtseink\u00e4ufe zur\u00fcckgelegt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.activeants.com\/de\/blogs\/markenloyalitat-aufbauen-die-uber-den-black-friday-boom-hinaus-bestand-hat\/\" \/>\n<meta property=\"og:site_name\" content=\"Active Ants\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-25T09:26:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-25T09:29:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.activeants.com\/wp-content\/uploads\/2025\/11\/cover-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1154\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"info@vanzwammedia.nl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"info@vanzwammedia.nl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Markenloyalit\u00e4t aufbauen, die \u00fcber den Black-Friday-Boom hinaus Bestand hat | Active Ants","description":"Black Friday zeichnet sich f\u00fcr britische E-Commerce-Marken als starkes Event ab. Laut Barclays haben 26 % der Shopper Geld f\u00fcr Black Friday und Weihnachtseink\u00e4ufe zur\u00fcckgelegt.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.activeants.com\/de\/blogs\/markenloyalitat-aufbauen-die-uber-den-black-friday-boom-hinaus-bestand-hat\/","og_locale":"de_DE","og_type":"article","og_title":"Markenloyalit\u00e4t aufbauen, die \u00fcber den Black-Friday-Boom hinaus Bestand hat | Active Ants","og_description":"Black Friday zeichnet sich f\u00fcr britische E-Commerce-Marken als starkes Event ab. Laut Barclays haben 26 % der Shopper Geld f\u00fcr Black Friday und Weihnachtseink\u00e4ufe zur\u00fcckgelegt.","og_url":"https:\/\/www.activeants.com\/de\/blogs\/markenloyalitat-aufbauen-die-uber-den-black-friday-boom-hinaus-bestand-hat\/","og_site_name":"Active Ants","article_published_time":"2025-11-25T09:26:40+00:00","article_modified_time":"2025-11-25T09:29:33+00:00","og_image":[{"width":1154,"height":768,"url":"https:\/\/www.activeants.com\/wp-content\/uploads\/2025\/11\/cover-4.jpg","type":"image\/jpeg"}],"author":"info@vanzwammedia.nl","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"info@vanzwammedia.nl","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.activeants.com\/de\/blogs\/markenloyalitat-aufbauen-die-uber-den-black-friday-boom-hinaus-bestand-hat\/#article","isPartOf":{"@id":"https:\/\/www.activeants.com\/de\/blogs\/markenloyalitat-aufbauen-die-uber-den-black-friday-boom-hinaus-bestand-hat\/"},"author":{"name":"info@vanzwammedia.nl","@id":"https:\/\/www.activeants.com\/de\/#\/schema\/person\/83fcfe19f7d3ed94dcca73fb7e4105ec"},"headline":"Markenloyalit\u00e4t aufbauen, die \u00fcber den Black-Friday-Boom hinaus Bestand hat","datePublished":"2025-11-25T09:26:40+00:00","dateModified":"2025-11-25T09:29:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.activeants.com\/de\/blogs\/markenloyalitat-aufbauen-die-uber-den-black-friday-boom-hinaus-bestand-hat\/"},"wordCount":76,"publisher":{"@id":"https:\/\/www.activeants.com\/de\/#organization"},"image":{"@id":"https:\/\/www.activeants.com\/de\/blogs\/markenloyalitat-aufbauen-die-uber-den-black-friday-boom-hinaus-bestand-hat\/#primaryimage"},"thumbnailUrl":"https:\/\/www.activeants.com\/wp-content\/uploads\/2025\/11\/cover-4.jpg","articleSection":["Blogs"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.activeants.com\/de\/blogs\/markenloyalitat-aufbauen-die-uber-den-black-friday-boom-hinaus-bestand-hat\/","url":"https:\/\/www.activeants.com\/de\/blogs\/markenloyalitat-aufbauen-die-uber-den-black-friday-boom-hinaus-bestand-hat\/","name":"Markenloyalit\u00e4t aufbauen, die \u00fcber den Black-Friday-Boom hinaus Bestand hat | Active Ants","isPartOf":{"@id":"https:\/\/www.activeants.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.activeants.com\/de\/blogs\/markenloyalitat-aufbauen-die-uber-den-black-friday-boom-hinaus-bestand-hat\/#primaryimage"},"image":{"@id":"https:\/\/www.activeants.com\/de\/blogs\/markenloyalitat-aufbauen-die-uber-den-black-friday-boom-hinaus-bestand-hat\/#primaryimage"},"thumbnailUrl":"https:\/\/www.activeants.com\/wp-content\/uploads\/2025\/11\/cover-4.jpg","datePublished":"2025-11-25T09:26:40+00:00","dateModified":"2025-11-25T09:29:33+00:00","description":"Black Friday zeichnet sich f\u00fcr britische E-Commerce-Marken als starkes Event ab. Laut Barclays haben 26 % der Shopper Geld f\u00fcr Black Friday und Weihnachtseink\u00e4ufe zur\u00fcckgelegt.","breadcrumb":{"@id":"https:\/\/www.activeants.com\/de\/blogs\/markenloyalitat-aufbauen-die-uber-den-black-friday-boom-hinaus-bestand-hat\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.activeants.com\/de\/blogs\/markenloyalitat-aufbauen-die-uber-den-black-friday-boom-hinaus-bestand-hat\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.activeants.com\/de\/blogs\/markenloyalitat-aufbauen-die-uber-den-black-friday-boom-hinaus-bestand-hat\/#primaryimage","url":"https:\/\/www.activeants.com\/wp-content\/uploads\/2025\/11\/cover-4.jpg","contentUrl":"https:\/\/www.activeants.com\/wp-content\/uploads\/2025\/11\/cover-4.jpg","width":1154,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/www.activeants.com\/de\/blogs\/markenloyalitat-aufbauen-die-uber-den-black-friday-boom-hinaus-bestand-hat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.activeants.com\/de\/"},{"@type":"ListItem","position":2,"name":"Markenloyalit\u00e4t aufbauen, die \u00fcber den Black-Friday-Boom hinaus Bestand hat"}]},{"@type":"WebSite","@id":"https:\/\/www.activeants.com\/de\/#website","url":"https:\/\/www.activeants.com\/de\/","name":"Active Ants","description":"","publisher":{"@id":"https:\/\/www.activeants.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.activeants.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.activeants.com\/de\/#organization","name":"Active Ants","url":"https:\/\/www.activeants.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.activeants.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.activeants.com\/wp-content\/uploads\/2025\/02\/Active-Ants-logo-EN.png","contentUrl":"https:\/\/www.activeants.com\/wp-content\/uploads\/2025\/02\/Active-Ants-logo-EN.png","width":404,"height":644,"caption":"Active Ants"},"image":{"@id":"https:\/\/www.activeants.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.activeants.com\/de\/#\/schema\/person\/83fcfe19f7d3ed94dcca73fb7e4105ec","name":"info@vanzwammedia.nl","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/05ce2e1c377558be68452653db843e930e89ac598baa05156105327e8c933947?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/05ce2e1c377558be68452653db843e930e89ac598baa05156105327e8c933947?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/05ce2e1c377558be68452653db843e930e89ac598baa05156105327e8c933947?s=96&d=mm&r=g","caption":"info@vanzwammedia.nl"},"sameAs":["http:\/\/localhost\/activeants"],"url":"https:\/\/www.activeants.com\/de\/author\/infovanzwammedia-nl\/"}]}},"_links":{"self":[{"href":"https:\/\/www.activeants.com\/de\/wp-json\/wp\/v2\/posts\/16918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.activeants.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.activeants.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.activeants.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.activeants.com\/de\/wp-json\/wp\/v2\/comments?post=16918"}],"version-history":[{"count":1,"href":"https:\/\/www.activeants.com\/de\/wp-json\/wp\/v2\/posts\/16918\/revisions"}],"predecessor-version":[{"id":16920,"href":"https:\/\/www.activeants.com\/de\/wp-json\/wp\/v2\/posts\/16918\/revisions\/16920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.activeants.com\/de\/wp-json\/wp\/v2\/media\/16899"}],"wp:attachment":[{"href":"https:\/\/www.activeants.com\/de\/wp-json\/wp\/v2\/media?parent=16918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.activeants.com\/de\/wp-json\/wp\/v2\/categories?post=16918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.activeants.com\/de\/wp-json\/wp\/v2\/tags?post=16918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}