{"id":16915,"date":"2025-11-25T10:26:40","date_gmt":"2025-11-25T09:26:40","guid":{"rendered":"https:\/\/www.activeants.com\/news\/building-brand-loyalty-that-lasts-beyond-the-black-friday-boom\/"},"modified":"2025-11-25T10:27:29","modified_gmt":"2025-11-25T09:27:29","slug":"building-brand-loyalty-that-lasts-beyond-the-black-friday-boom","status":"publish","type":"post","link":"https:\/\/www.activeants.com\/en\/blogs\/building-brand-loyalty-that-lasts-beyond-the-black-friday-boom\/","title":{"rendered":"Building Brand Loyalty That Lasts Beyond the Black Friday Boom"},"content":{"rendered":"\n<p>Black Friday is shaping up to be a strong one for UK ecommerce brands. Barclays reports that 26% of shoppers have been putting money aside for Black Friday and Christmas sales, while insight from Omnisend suggests consumers could spend around \u00a314 billion over the Black Friday period. That is a \u00a34 billion uplift on last year, and a major opportunity for brands across the UK.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday is shaping up to be a strong one for UK ecommerce brands. Barclays reports that 26% of shoppers have been putting money aside for Black Friday and Christmas sales, while insight from Omnisend suggests consumers could spend around \u00a314 billion over the Black Friday period. That is a \u00a34 billion uplift on last [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16897,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[115],"tags":[],"class_list":["post-16915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Building Brand Loyalty That Lasts Beyond the Black Friday Boom | Active Ants<\/title>\n<meta name=\"description\" content=\"Black Friday is shaping up to be a strong one for UK ecommerce brands. Barclays reports that 26% of shoppers have been putting money aside for Black Friday and Christmas sales, while insight from Omnisend suggests consumers could spend around \u00a314 billion over the Black Friday period.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.activeants.com\/en\/blogs\/building-brand-loyalty-that-lasts-beyond-the-black-friday-boom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Brand Loyalty That Lasts Beyond the Black Friday Boom | Active Ants\" \/>\n<meta property=\"og:description\" content=\"Black Friday is shaping up to be a strong one for UK ecommerce brands. Barclays reports that 26% of shoppers have been putting money aside for Black Friday and Christmas sales, while insight from Omnisend suggests consumers could spend around \u00a314 billion over the Black Friday period.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.activeants.com\/en\/blogs\/building-brand-loyalty-that-lasts-beyond-the-black-friday-boom\/\" \/>\n<meta property=\"og:site_name\" content=\"Active Ants\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-25T09:26:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-25T09:27:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.activeants.com\/wp-content\/uploads\/2025\/11\/cover-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1154\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"info@vanzwammedia.nl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"info@vanzwammedia.nl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Building Brand Loyalty That Lasts Beyond the Black Friday Boom | Active Ants","description":"Black Friday is shaping up to be a strong one for UK ecommerce brands. 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