{"id":16777,"date":"2025-11-04T14:41:32","date_gmt":"2025-11-04T13:41:32","guid":{"rendered":"https:\/\/www.activeants.com\/actualites\/black-friday-preparation-checklist-6-must-do-steps-for-brands\/"},"modified":"2025-11-04T14:50:58","modified_gmt":"2025-11-04T13:50:58","slug":"checklist-de-preparation-au-black-friday-6-etapes-cles-pour-les-marques","status":"publish","type":"post","link":"https:\/\/www.activeants.com\/fr\/blogs\/checklist-de-preparation-au-black-friday-6-etapes-cles-pour-les-marques\/","title":{"rendered":"Checklist de pr\u00e9paration au Black Friday : 6 \u00e9tapes cl\u00e9s pour les marques"},"content":{"rendered":"\n<p>Le Black Friday est devenu l\u2019\u00e9v\u00e9nement shopping le plus important de l\u2019ann\u00e9e. Pour les marques, il ne s\u2019agit pas seulement d\u2019une journ\u00e9e, mais d\u2019une opportunit\u00e9 pour capter l\u2019attention, booster les ventes et fid\u00e9liser les clients pendant la saison la plus charg\u00e9e.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Black Friday est devenu l\u2019\u00e9v\u00e9nement shopping le plus important de l\u2019ann\u00e9e. Pour les marques, il ne s\u2019agit pas seulement d\u2019une journ\u00e9e, mais d\u2019une opportunit\u00e9 pour capter l\u2019attention, booster les ventes et fid\u00e9liser les clients pendant la saison la plus charg\u00e9e.<\/p>\n","protected":false},"author":1,"featured_media":16726,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116],"tags":[],"class_list":["post-16777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Checklist de pr\u00e9paration au Black Friday : 6 \u00e9tapes cl\u00e9s pour les marques | Active Ants<\/title>\n<meta name=\"description\" content=\"Pour les marques, il ne s\u2019agit pas seulement d\u2019une journ\u00e9e, mais d\u2019une opportunit\u00e9 pour 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