{"id":16922,"date":"2025-11-25T10:26:40","date_gmt":"2025-11-25T09:26:40","guid":{"rendered":"https:\/\/www.activeants.com\/actualites\/building-brand-loyalty-that-lasts-beyond-the-black-friday-boom\/"},"modified":"2025-11-26T09:40:07","modified_gmt":"2025-11-26T08:40:07","slug":"developpez-une-fidelite-a-votre-marque-au-dela-du-boom-du-black-friday","status":"publish","type":"post","link":"https:\/\/www.activeants.com\/fr\/blogs\/developpez-une-fidelite-a-votre-marque-au-dela-du-boom-du-black-friday\/","title":{"rendered":"D\u00e9veloppez une fid\u00e9lit\u00e9 \u00e0 votre marque, au-del\u00e0 du boom du Black Friday"},"content":{"rendered":"\n<p>Le Black Friday s&#8217;annonce particuli\u00e8rement prometteur pour les marques britanniques de l&#8217;e-commerce. Barclays indique que 26 % des consommateurs ont mis de l&#8217;argent de c\u00f4t\u00e9 en pr\u00e9vision du Black Friday et des achats de No\u00ebl, tandis qu&#8217;Omnisend \u00e9met l&#8217;hypoth\u00e8se qu&#8217;ils pourraient d\u00e9penser quelque 14 milliards de livres sterling durant la p\u00e9riode du Black Friday. Soit 4 milliards de plus que l\u2019ann\u00e9e derni\u00e8re, et une opportunit\u00e9 majeure \u00e0 saisir pour les marques de tout le Royaume-Uni.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Black Friday s&#8217;annonce particuli\u00e8rement prometteur pour les marques britanniques de l&#8217;e-commerce. Barclays indique que 26 % des consommateurs ont mis de l&#8217;argent de c\u00f4t\u00e9 en pr\u00e9vision du Black Friday et des achats de No\u00ebl, tandis qu&#8217;Omnisend \u00e9met l&#8217;hypoth\u00e8se qu&#8217;ils pourraient d\u00e9penser quelque 14 milliards de livres sterling durant la p\u00e9riode du Black Friday. Soit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16898,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116],"tags":[],"class_list":["post-16922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9veloppez une fid\u00e9lit\u00e9 \u00e0 votre marque, au-del\u00e0 du boom du Black Friday | Active Ants<\/title>\n<meta name=\"description\" content=\"Le Black Friday s&#039;annonce particuli\u00e8rement prometteur pour les marques britanniques de l&#039;e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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