{"id":18047,"date":"2026-06-24T09:41:10","date_gmt":"2026-06-24T07:41:10","guid":{"rendered":"https:\/\/www.activeants.com\/actualites\/what-ecommerce-brands-should-know-about-the-eus-new-withdrawal-button\/"},"modified":"2026-06-30T13:59:14","modified_gmt":"2026-06-30T11:59:14","slug":"ce-que-les-marques-de-commerce-doivent-savoir-sur-le-nouveau-bouton-de-retractation-de-lunion-europeenne","status":"publish","type":"post","link":"https:\/\/www.activeants.com\/fr\/blogs\/ce-que-les-marques-de-commerce-doivent-savoir-sur-le-nouveau-bouton-de-retractation-de-lunion-europeenne\/","title":{"rendered":"Ce que les marques d&#8217;e-commerce doivent savoir sur le nouveau bouton de r\u00e9tractation de l&#8217;Union europ\u00e9enne"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Depuis le 19 juin 2026, une nouvelle exigence de l&#8217;Union europ\u00e9enne facilite l&#8217;exercice du droit de r\u00e9tractation pour les consommateurs effectuant des achats en ligne. Si les discussions autour de ce \u00ab bouton de r\u00e9tractation \u00bb se sont principalement concentr\u00e9es sur les obligations r\u00e9glementaires, les marques d&#8217;e-commerce doivent \u00e9galement en mesurer les cons\u00e9quences op\u00e9rationnelles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis le 19 juin 2026, une nouvelle exigence de l&#8217;Union europ\u00e9enne facilite l&#8217;exercice du droit de r\u00e9tractation pour les consommateurs effectuant des achats en ligne. Si les discussions autour de ce \u00ab bouton de r\u00e9tractation \u00bb se sont principalement concentr\u00e9es sur les obligations r\u00e9glementaires, les marques d&#8217;e-commerce doivent \u00e9galement en mesurer les cons\u00e9quences op\u00e9rationnelles.<\/p>\n","protected":false},"author":1,"featured_media":18036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116],"tags":[],"class_list":["post-18047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ce que les marques d&#039;e-commerce doivent savoir sur le nouveau bouton de r\u00e9tractation de l&#039;Union europ\u00e9enne | Active Ants<\/title>\n<meta name=\"description\" content=\"Depuis le 19 juin 2026, une nouvelle 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